The most insane Black Friday campaigns we’ve ever run

I want to share one of the most insane Black Friday campaigns we’ve ever run—where we helped a client make $47.79 for every $1 spent on ads.

This client sells hair extensions, often in bulk orders, as their primary customers are hairstylists. For this Black Friday promotion, we implemented a simple strategy that delivered jaw-dropping results. Here’s what happened:

  •  Ad Spend: $267.87

  •  Total Purchases: 16

  •  Revenue Generated: $12,802.12

  •  Cost Per Purchase: $16.74

  •  Return on Ad Spend (ROAS): $47.79

Let me break down what made this campaign so successful:

1. Targeting the Right Audience

We knew exactly who our client’s customers were—hairstylists—and made sure our ads were laser-focused on reaching them.

2. A Simple and Effective Offer

The offer? 15% off. That’s it. No over-the-top discounts, no “everything must go” sale. Just a simple, compelling offer designed to resonate with the audience.

3. Clean, Professional Ad Creative

The ad featured the product with a clear, professional image and a simple message: “We’ve tested these extensions, and they’re perfect for elevating the service you provide to your clients.”

Nothing flashy. No unnecessary bells and whistles. It just worked.

4. Trusting the Process

This kind of success doesn’t happen overnight. We worked with this client through every phase:

  •  Testing: Experimenting with creatives, offers, and messaging.

  •  Optimization: Refining what worked and scrapping what didn’t.

  •  Scaling: Pouring fuel on the fire for what resonated with their audience.

If you’ve been wondering whether your business can achieve results like these, the answer is: YES—with the right strategy, process, and execution.

Want to learn how we can help you create campaigns that drive real, measurable growth?

👉 Click here to book a free strategy call.

Let’s talk about how to elevate your business, build trust with your audience, and hit your revenue goals.