How We Generated 27,192 Leads for a Medical Client

Let me tell you about one of our clients who had an incredible year. He generated 27,192 leads this year. That’s an average cost per lead of $5.79, and these weren’t just random clicks or low-quality leads.

Let me explain.

When someone clicks on his ad, they’re required to answer a 12-question survey. These aren’t quick, throwaway leads. They provide detailed information, like their home address, how many kids they have, and more. By the time they hit “submit,” we know they’re serious.

So, why does this work so well?

The Lead Matrix

Think of lead generation like a matrix:

  1.  Not Qualified + Expensive = Wasteland

This happens when your targeting, messaging, or offer is off. You’re spending money on people who aren’t right for your business.

  2.  Not Qualified + Cheap = Volume Game

Sometimes, you have to get 100 leads to book one call and 10 calls to make one sale. While this works for some businesses, it’s not ideal.

  3.  Qualified + Expensive = Gold Mine

If you know your numbers—like your customer acquisition cost, average order value, and lifetime value—you can thrive here. As long as the math works, these leads are worth it.

  4.  Qualified + Cheap = The Lottery

This is where you want to be. It’s rare, but it happens when you have the right audience, offer, and channel. That’s where our client is.

Why Our Client’s Campaign Worked

Here’s what set him apart:

  1.  The Right Audience

He’s in the medical industry, and we targeted a highly qualified audience.

  2.  An Irresistible Offer

His offer was easy to say yes to, and it’s something his audience genuinely wants.

  3.  The Right Channel

We used cost-effective ad platforms, ensuring his budget went further.

What You Can Learn From This

If you want to achieve similar results, you need to focus on three things:

  1.  Know Your Numbers

  •  What’s your customer acquisition cost?

  •  What’s your average order value?

  •  What’s your lifetime value?

Knowing these numbers lets you plan effectively.

  2.  Test Relentlessly

Successful campaigns don’t happen overnight. Testing is crucial to finding what works.

  3.  Have the Right Offer and Messaging

If your offer doesn’t resonate with your audience, or if your ads don’t clearly communicate the value, nothing else matters.

Ready to Take the Next Step?

Our client started small, testing with just $500. Now, he’s spending more on ads than most people earn in a year—and he’s making an incredible return.

This isn’t magic. It’s a proven system we’ve refined over years of experience. If you’re serious about growing your business and want help setting up campaigns that actually work, click here to schedule a call with me.

Let’s talk about your business, your numbers, and how we can make it happen.