How We Turned $244,561.76 Into $1,693,283.75 Using Book-a-Call Funnels
How We Turned $244,561.76 Into $1,693,283.75 Using Book a Call Funnels
When a client came to us looking for a way to generate high value leads and scale their revenue, we implemented a BookaCall Funnel Strategy that delivered massive results. With a total spend of $244,561.76, we generated $1,693,283.75 in revenue. This 6.9X return on investment was achieved by combining Facebook, Instagram, and YouTube ads with a structured funnel process, automated followups, and strategic campaign design. Here’s exactly how we did it.
The Strategy: A Seamless Funnel for Maximum Conversions
Our approach revolved around creating a seamless journey from ad click to booked call, ensuring every step was optimized for conversion. The funnel included:
1. Lead Generation Campaigns
We ran ads across Facebook, Instagram, and YouTube to drive traffic to a landing page where visitors could register for a webinar. Key elements of these campaigns included:
Video Ads:
Multiple hooks to attract different audiences.
Various styles featuring different people to appeal to a broad demographic.
Audience Testing:
Cold audiences, warm audiences, and retargeting campaigns tailored for specific stages of the customer journey.
Offer Testing:
Multiple ad offers to determine which resonated most with each audience segment.
2. Webinar to Book a Call
Once registered, attendees were sent to a webinar designed to educate and build trust, positioning the business as the authority in their industry. The webinar guided attendees toward booking a call via a Calendly scheduling system, making it easy to take the next step.
3. Automated Follow Ups
We implemented robust email and SMS followup sequences for anyone who:
Attended the webinar but didn’t book a call.
Booked a call but didn’t show up.
Needed additional nurturing before converting.
These messages were valuebased, focusing on education and helpful insights to keep the audience engaged.
4. Manual Outreach for NonConverters
Leads who didn’t respond to automated sequences were followed up with manual outreach via email and outbound calls, ensuring no opportunity was missed.
The Keys to Success
1. Congruence Across the Funnel
We ensured that the ads, landing page, webinar, and followup sequences were perfectly aligned. This consistency built trust and provided a seamless experience for the audience, meeting the compliance and performance standards of all advertising platforms.
2. A Three Step Sales Process
The calls followed a highly structured threestep sales process to convert leads effectively. Sales reps were trained to guide prospects through the journey with confidence and expertise.
3. Metrics That Matter
We closely monitored key performance indicators, including:
ClickThrough Rate (CTR): Ensuring ads captured attention and drove action.
Cost Per Lead: Keeping acquisition costs manageable while maintaining quality.
Cost Per Booked Call: Maximizing ROI by reducing wasted ad spend.
Email Metrics: Open rates, clickthrough rates, and deliverability ensured effective communication.
4. Focus on FollowUp
The majority of revenue came from leads who didn’t convert immediately. By nurturing them through email, SMS, and manual outreach, we captured value that might otherwise have been lost.
The Metrics by the Numbers
Ad Spend: $244,561.76
Revenue Generated: $1,693,283.75
Total Views Across Platforms: Over 5 million
CTR: Consistently above 1.5%
Booked Calls: Hundreds of high value appointments
Conversion Rate: Industry leading, thanks to strategic nurturing and expert sales calls.
What Made This Campaign Work?
1. Platform Specific Strategies
Cold, warm, and hot traffic campaigns tailored to each platform and audience.
Video ads optimized for performance across Facebook, Instagram, and YouTube.
2. Relentless Testing and Optimization
Constant refinement of ad creatives, audiences, and offers to maximize results.
Use of DMARC and email validation to ensure high email deliverability.
3. Follow Up Is Everything
Comprehensive followup sequences turned “maybes” into paying customers.
Personalized messaging ensured leads felt valued, not spammed.
The Takeaway: Success is in the System
This campaign proves that when every part of your funnel—from ad to follow up—is carefully designed and executed, the results can be transformative. The combination of targeted advertising, a seamless booking process, and structured followups helped us achieve a staggering $1,693,283.75 in revenue from a $244,561.76 investment.
If you’re ready to implement a system like this for your business, let’s talk. Whether you’re starting from scratch or scaling up, we’ll create a strategy that turns your ad spend into exponential growth.