How We Achieved a 438.36% ROI for an Equine Company in Just 30 Days

How We Achieved a 438.36% ROI for an Equine Company in Just 30 Days  

When our equine client partnered with us, they wanted a campaign that not only delivered results but also created a long-lasting impact. In just 30 days, we achieved an incredible 438.36% return on investment. Here’s how we did it—and why our unique approach worked so well.  

 The Winning Strategy: Creative Testing and Campaign Longevity  

The foundation of our success was built on two critical pillars: creative diversity and sustainable campaign management.  

 1. Diverse Ad Creatives  

We developed 31 different ad creatives, each designed to approach the audience from unique angles. Here's why this was important:  

 Different Hooks: Each ad offered a distinct message to catch the attention of various audience segments.  

 Broader Reach: By varying the messaging, we attracted a larger audience of potential buyers.  

 Extended Campaign Life: Multiple creatives kept the campaigns fresh, reducing ad fatigue and allowing us to run the ads longer.  

 2. Consistent Campaigns  

One of the biggest mistakes advertisers make is starting and stopping campaigns. This approach destroys algorithm optimization, making it harder for the platform to understand and target your ideal audience. Instead, we ran continuous campaigns, allowing the algorithm to gather data, optimize performance, and reduce costs over time.  

 The Metrics That Matter  

Our databacked approach delivered impressive results:  

 Link ClickThrough Rate (CTR): Every ad achieved a CTR of over 1.49% (with the benchmark goal being 1%).  

 Low Cost Per Click (CPC): Exceptional engagement on the ads helped drive CPCs down, saving our client money while driving more traffic.  

 High ROI: The combination of great ads and consistent campaigns translated into a 438.36% return on investment.  

 What Made This Campaign Work?  

1. Great Ads Drive Great Results  

   At the heart of this campaign’s success were incredible ads. We focused on creating content that was visually appealing, emotionally resonant, and highly relevant to the equine audience.  

2. Sustainable Strategy Beats OverOptimization  

   Counterintuitive as it might seem, the less we tried to "time the ads" or "overoptimize," the better they performed. Instead of constant tweaks, we trusted the algorithm to do its job, letting the campaigns stabilize and scale effectively.  

3. Engagement is Key  

   By delivering ads that resonated with the audience, we achieved high engagement rates, which kept costs low and relevance high. This is a prime example of how powerful creative content can drive down ad spend while maximizing results.  

 The Takeaway: Why Consistency and Creativity Matter  

This equine campaign demonstrates that success comes from thoughtful planning, excellent creatives, and consistency. The combination of diverse ad creatives and a steady, handsoff approach allowed the campaigns to thrive, delivering an extraordinary 438.36% return on investment.  

If you’re looking to achieve similar results for your business, let’s connect. Whether you’re in the equine industry or any other niche, we can create a strategy that delivers longterm, sustainable success.