How We Turned $7,417.13 Into $23,337.68 for a Local Family Farm (and This ROI Is Still Growing)

How We Turned $7,417.13 Into $23,337.68 for a Local Family Farm (and This ROI Is Still Growing)  

When a local family farm came to us for help with their advertising, they were looking for more than just a quick bump in sales—they wanted sustainable growth. With the right strategy, hard work, and a lot of creative testing, we turned their $7,417.13 investment into $23,337.68 (and counting!). Here’s how we did it and why this approach works so well.

The Power of Testing: Drilling for "Oil"  

Let’s start with an important truth: success in advertising doesn’t happen by accident. You don’t just throw out an ad and hope it works—you test, optimize, and refine until you hit that "oil well" that brings in big returns.  

For this campaign, we tested 48 different ad creatives. That might sound like a lot, but each test provided valuable insights. It’s like drilling for oil: you explore various options until you find the one spot that gushes profits. The process takes time and money, but when you strike gold, the payoff covers any initial losses and then some.

The Winning Formula: A Strong Video Ad  

After weeks of testing, we found the winning ad creative—a compelling video ad that hit all the right notes.  

Here’s why it worked:  

1. A Clear and Convincing Script  

   The video told the story of why people should buy the product. It wasn’t just a sales pitch; it resonated emotionally with the audience.  

2. Attention to Details  

   Every element was carefully considered:  

    The Outfit: What the person wore in the video influenced how authentic and relatable they seemed.  

    The Spokesperson: The right person on camera can build trust and authority.  

    The Setting: Filming in a location that reflected the farm’s values helped create an emotional connection.  

3. All Placements, Maximum Reach  

   We made sure this winning ad appeared everywhere our audience was—on Facebook (Meta) and Instagram. The numbers speak for themselves:  

    140,723 Impressions: That’s how many times the ad was seen.  

    70,905 Engagements: People didn’t just watch—they liked, commented, and shared the ad, amplifying its impact.  

 Why Testing Matters  

You can’t just guess what will work. Testing allows you to learn what resonates with your audience. For example, some of our early ad creatives didn’t perform well, but they gave us clues about:  

 Which visuals worked best.  

 What messaging connected with people.  

 How to optimize placement for better engagement.  

It’s this datadriven approach that separates guesswork from strategy. By systematically testing, you minimize risk and increase the likelihood of finding a winning creative.  

 Why You Need Patience in Advertising  

Testing takes time. It’s not always easy, but it’s worth it. Think of it as an investment: even if some ads underperform, the winner more than makes up for it. For this family farm, finding that winner turned their initial $7,417.13 investment into $23,337.68—and the ad is still driving results today.

 Final Takeaway  

Creating a successful ad campaign isn’t about luck; it’s about strategy, creativity, and persistence. Testing multiple ad creatives allowed us to find the perfect combination of message, visuals, and audience targeting for this family farm.  

If you’re ready to drill for your own “oil well” in advertising, remember this: success comes to those who are willing to put in the work, test relentlessly, and refine until they hit gold.  

Are you ready to see what’s possible for your business? Let’s talk and start testing today!